Essar Centre | Essar Centre Sponsorship

Essar Centre Sponsorship

Courtesy of Business Standard Reporter - Mombai

Canada-based Essar Steel Algoma has purchased the naming rights to the new entertainment centre in Sault Ste. Marie. The deal, which had been rumoured for weeks, is worth $1.5 million for 10 years. Essar will also pay for all new signage for the facility as part of the deal. With this deal, the facility will be called Essar Centre.

The Essar Centre is a 4,808 seat sports and entertainment centre in downtown Sault Ste. Marie, Ontario. It opened on September 29, 2006, replacing the now demolished Sault Memorial Gardens. The new building was constructed directly next door to the former Memorial Gardens and incorporated its most distinctive feature, the Memorial Tower, into its plans. The block surrounding the arena is called “Memorial Square.”

The primary tenant of the Essar Centre is the Sault Ste. Marie Greyhounds of the Ontario Hockey League.

Essar Global acquired Canadian steel maker Algoma in June 2007 for $1.6 billion.

Filed Under Essar Centre Entertainment, Sault Ste Marie News, Soo Greyhounds |

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